As the coronavirus outbreak continues to disrupt everyday life, the times people are active on social media are drastically shifting.

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Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform.

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With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Whether you’re tracking the news or looking for a distraction from your home office (or your couch), Twitter continues to be one of the top five most popular social networks in the US with over 20% of US internet users accessing Twitter on a monthly basis.

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If you're looking for easy Instagram Post Ideas then this post is packed with them. We've got 23 Easy Instagram Ideas that will make your engagement soar and help you decide what to post on Instagram.

No longer will you be stuck for things to post on Instagram with this easy reference list – and there's a handy infographic to refer to whenever you need inspiration.

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If you’ve been in the Instagram game for a while, you may have noticed that, over the past several months, you’ve been getting fewer engagements (likes, comments, saves, and shares) on your posts than you used to. Fortunately, it’s not your fault and it’s not just you!

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According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention.

That said, maintaining a healthy following and publishing schedule on Twitter is challenging, perhaps much more so than other social networks. You can't help but want more followers, but if you're going to extreme lengths just to build up that number with empty names and faces, it's not worth the time and resources. After all, effective engagement occurs with real, interested followers, not eggs and inactive accounts.

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Did you know that it’s up to five times more expensive to get new customers as it is to retain current ones? If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of selling to existing customers, compared to a 5-20% chance for new customers.

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We know that a successful social media strategy requires delivering high-quality and engaging content to users.

But can social media actually be used to help you improve the content you’re creating and offer even more value to your audience?

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As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year.

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The truth about perfect post times, perfect post lengths, video strategy, image optimization, posting frequency, etc.

The real truth about all of this is that there are no definitive "rules" as such. What works for your brand, and your audience, may not have any impact at all for another business.

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While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares, and comments on your Facebook posts?

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There’s still time to launch a social media campaign to drive those last-minute purchases. From contests to carefully curated shoppable gift guides, we’ve collected our favorite last-minute Valentine’s Day social media marketing ideas both you and your customers will love.

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If you're looking for creative February social media ideas in 2020 then you've found them. This post is packed with Social Media Holidays for February, with plenty of social video ideas, GIFs and more! 

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Looking to grow your social media audience? In this post, we'll look at eleven simple ways in which you can grow your social media following.

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Humanizing social media marketing is an art, and it’s hard to master.

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Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important.

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If you want to reach eyeballs online, Facebook is the place to do it. That means they’re always going to figure out the best way for your ads to draw in customers.

With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers?

Well now you can, with this handy cheat sheet!

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To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. 

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With 326 million people using Twitter every month, Twitter has always remained a robust marketing tool for all the businesses and brands to cater to the needs of such a huge target audience right out there. However, it emerges out to be a highly-effective marketing tool only if it is used appropriately and strategically

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