6 Twitter Marketing Tips that Will Work for Your Business
With 326 million people using Twitter every month, Twitter has always remained a robust marketing tool for all the businesses and brands to cater to the needs of such a huge target audience right out there. However, it emerges out to be a highly-effective marketing tool only if it is used appropriately and strategically.
The marketing strategy approach for Twitter is different from the rest of social media platforms and many businesses fail to understand this palpable fact. Having a marketing approach centered around Twitter helps brands to utilize the full benefits of various features of Twitter, thereby setting up the stage for engagement with the target audience and interacting with them.
In this blog, we will be exploring a few sure-shot working tips to include in your Twitter marketing strategy to see the light of success for your brand.
1. Your Twitter Bio Should Represent Who You Truly Are:
The Twitter bio is a 160 character short description or a summary about the business that is displayed right below the profile picture. This is the first thing that anyone would notice when they visit your profile. So, you need to make sure that your bio is a striking one.
It might take some time to come up with a perfect bio, but the efforts would be worth it. The idea is to be to the point yet innovative in making an everlasting impression on the visitors.
Here are some things to keep in mind when crafting a nice bio:
Stick to a precise bio. You ought to tell your audience who you are and what your brand is all about.
Be true to the core. Do not try and say something that seems like you are boasting about yourself.
Do mention your accomplishments though. It just gives an idea that your business is an established one.
Craft an attractive bio and you could also tag along popular hashtags so that you are easy to be found.
2. The Timing of Tweet Matters a Lot:
Being active on Twitter does not mean to just keep posting tweets every day at any point of time. The timing of your tweets should be centered around your target audience and should not be based upon your comfort zone.
In general, there are few days in the week when the twitter users are more active. Take this as an opportunity and target your tweets on these days. With a proper timing strategy for your tweets, you will definitely see a jump in your user engagement, impressions, and the number of clicks.
So, which are these days we just talked about?
The survey led by Buffer suggests that you will witness a higher click-through rate on your tweets if you post them on Friday, Saturday, and Sunday as compared to the rest of the days of the week.
(Image Source: https://buffer.com/resources/best-time-to-tweet-research )
The peak posting times on these particular days will depend upon the location of your target audience, as discussed. Check the performance of your content at different times and figure out what works best for your brand.
Once you come up with the timings that best suit your tweets, you can make use of tools like Buffer or Hubspot to schedule the posting of your tweets.
3. Use Hashtags, But Use Smartly:
No doubt, hashtags help boost the visibility of tweets and generate engagement. It is commonly accepted that tweets with hashtags garner about twice the engagement than those that don’t contain hashtags.
(Image Source: https://buffer.com/library/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many )
However, many marketers infer this fact in the wrong way and start flooding their tweets with tons of hashtags. They are oblivious about another fact that tweets that involve more than two hashtags lead to a decline in engagement by 17%.
(Image Source: https://buffer.com/library/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many )
So, the tip to note down from these facts is that use the appropriate kind of hashtags sans flooding them. Use only those hashtags that add value to your tweets. You can make use of Twitter analytics to find trending and popular hashtags.
There are various tools available online like Hashtagify to come up with some trending hashtags related to your tweets. RideTag is another good alternative to Hashtagify.
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