Will Instagram Reels become a genuine rival for TikTok?

We’re visual beings, and we’re drawn to visual content online in more ways than before. After all, 90% of information our brain processes is visual.

Do you want to maximize engagement on your social media posts? Looking for the ideal times to post to each network?

Looking for ways to tweak your social media marketing approach in 2021, and maximize reach and engagement with your posts?

Are you doing what it takes to promote your online business?

LinkedIn has announced a new 'Products' tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence.

Wanna' know what the most popular holiday cookies are across the US?

This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state.

A social media strategic plan will never be complete without a thorough competitive analysis to understand how your brand is positioned in comparison to your key competitors.

We're now into the final days of 2020, and while most will be happy to see the back of what's been an extremely challenging year, it's also worth reflecting on the various incidents and happenings over the last 12 months, just to take in the full scope, and the many impacts.

For social media marketers, Christmas is a goldmine. With customers actively searching online for products, not making the most of the Christmas rush on social media is a deathwish. With that in mind here are some of the top tips for social media marketing at Christmas.

Are you looking for ways to improve your Facebook marketing approach? Want to know the key platform trends that are predicted to rise in 2021?

Are you all prepped and ready for the holiday marketing season?

One way you can tap into additional reach is by using relevant and trending holiday hashtags on social media.

‘Tis the season for holiday marketing campaigns! For many businesses, this is a crucial time of year for driving sales. In order for your content to stand out among the noise, it’s important to connect to your audience using appropriate and seasonally-relevant language. And that includes hashtags.

The following predictions can help brands prepare to build cost-effective marketing strategies for the season, and ideally, end 2020 on a positive note.

How will social media marketing change in 2021?

Stories have already become a key consideration on both Instagram and Facebook, and many now people prefer Stories over regular feed posts - which means that LinkedIn Stories could be a great way to maximize your engagement.

Are you considering investing in a social media marketing strategy this year? Want to know the benefits of social media before taking the plunge?

When people go looking for your business online, they're not only searching for the best deal, they also want assurance, a level of professionalism and quality, which can be communicated, or not, via your digital representation.

Story Pins will allow “creators” to post nearly full-screen photos and videos to their profiles.

Any change in season gives you a chance to do some fresh marketing — especially on social media where you can be quick and nimble with new campaigns. To get your creative juices flowing, here are seven fall social media marketing ideas for small businesses.

It's now 102 days till Christmas, and while 2020 hasn't left us with much to celebrate, and it's looking like Christmas will remain challenging, in many ways, people are also looking for something positive, something to look forward to. And for many, Christmas, and the holiday period, will still be a key celebration.

The social media space is always evolving, and this year, it's seen significant growth due to our in-person social interactions being restricted, and people seeking alternative ways to stay in touch with the wider world.

Are you looking for ways to increase traffic to your business website? Want to know how to get more of your social media followers onto your site?

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely, sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience. These three kinds of social media marketing should be on your radar if you want to stay current and competitive.

Attention to detail is the difference between 'good' and 'great', and when you're competing with so many other businesses on social media, you need to aspire to the latter, in everything that you do.

New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.

However, social media is here to stay. According to Instagram, there are more than one billion active users monthly and more than 500 million Stories active every day.

Facebook has published a new collection of key tips on how advertisers can maximize engagement with their brand messaging through smaller tweaks within their copy that can have a significant impact.

We’re right in the thick of summer – but social media planners don’t get to take a vacation. Rejoice, fellow marketers – Cave Social has put together another list of social media content ideas for the month of August. Read below to get ideas for both monthly and daily happenings in August. And enjoy the sun!