37 Instagram Stats That Matter to Marketers in 2020

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year.

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Fast stats for Instagram

1. Instagram is the second-most downloaded free app in the Apple app store

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post.

2. Instagram is the 10th most popular Google query

About half of the top 10 searches are generic terms like weather, news, and videos. But Facebook, Google, YouTube, and Amazon also feature in the top 10, and all ahead of Instagram.

However, since Instagram is not primarily used through a web interface, the app’s high download rank is a more relevant figure.

3. Instagram is currently hiding like counts and video views in 7 countries

Instagram started hiding like counts in Canada in April, and in six more countries in July.

Those countries are:

  • Australia

  • Brazil

  • Canada

  • Ireland

  • Italy

  • Japan

  • New Zealand

However, that doesn’t mean that Likes no longer matter. In fact, since 41% of Canadian content creators said engagement dropped after like counts were hidden, it means it’s more important than ever to create powerful Instagram content that inspires engagement.

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*Source: 37 Instagram Stats That Matter to Marketers in 2020

Molly Ebert