All the Facebook Ad Sizes You Need to Know in 2020

Facebook ad sizes change more than a Radio City Rockette changes costume.

From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason.

One out of every five digital ad dollars is spent on Facebook. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).

If you want to reach eyeballs online, Facebook is the place to do it. That means they’re always going to figure out the best way for your ads to draw in customers.

With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers?

Well now you can, with this handy cheat sheet!

Facebook video ads sizes

When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.

Facebook recommends uploading video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

For best results, stick to the following specs for video ads:

Facebook feed videos

Recommended: at least 1,280 by 720 pixels
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.

Landscape videos should be a minimum of 600 by 315 pixels (1.9:1 aspect ratio), while square ads should be a minimum 600 by 600 pixels (1:1 aspect ratio). Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps.

Facebook instant article videos

Recommended: Highest resolution available
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook in-stream videos

Recommended: Highest resolution available
Recommended video ratio: 16:9 (but supports from 9:16)
Video file size: 4GB max
Minimum video length: 5 seconds
Maximum video length: 15 seconds

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook Marketplace video ads

Recommended: Highest resolution available
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video. Also, if you have a vertical video with an aspect ratio taller than 2:3, it may be cropped to 2:3.

Facebook Stories ads

Recommended: Highest resolution available
Video ratio: 1.91 to 9:16
Video file size: 4GB max
Maximum video length: 2 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook video feeds

Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These ads appear in those video feeds.

Recommended: Highest resolution available
Video ratio: 16:9 to 9:16
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook image ads size

Your customers want to see what they’re buying before they buy it.

So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way.

But designing image ads for Facebook can be tricky. Different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different ad sizes. Facebook’s Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before it goes live.

For best results, stick to the following specs for image ads:

Facebook feed images

Recommended size: 1,200 by 628 pixels
Minimum width: 476 pixels
Minimum height: 249 pixels
Aspect ratio: 9:16 to 16:9

For all image ads, Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Also remember that images and video that “consist of more than 20% text may experience reduced delivery,” as per Facebook’s text in images rules.

Facebook right column images

Recommended size: 1,200 by 628 pixels
Minimum width: 254 pixels
Minimum height: 133 pixels
Aspect ratio: 9:16 to 16:9

Remember that right column ads are a desktop-only format, but that they “may appear in other areas of the site” too.

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