When is the Best Time to Post on Instagram for the Maximum Engagement?

If a lot of people engage with your content you will tend to get more impressions, and if your content is greeted by the sound of crickets. Therefore, timing is one aspect of organic social media that every marketer needs to master. This post will look more closely at Instagram and consider when is the best time to post on Instagram for maximum engagement.

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Molly Ebert
5 Tips for a Winning Social Media Marketing Strategy This Holiday Season

There’s a lot to look forward to in the holiday season, especially for business owners. Along with hot chocolate, there are hot spending trends to boost revenue. If you’re looking to push your profit margins from red to black, Black Friday could be the day to make that happen. You can beat out your competition and capitalize on the holiday rush by tailoring your social media marketing strategy specifically to this time of year. Here are some tips to optimize your campaign for the holidays.

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Molly Ebert
3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales.

But it's not just posting in itself that's key to this effort - maintaining consistency in your social updates is also a key element, as each update, each tweet and each story frame can be used to further your branding, and help establish your presence. 

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Molly Ebert
How to incorporate the holidays into your social media marketing strategy

There’s a lot to look forward to in the holiday season, especially for business owners. Along with hot chocolate, there are hot spending trends to boost revenue. If you’re looking to push your profit margins from red to black, Black Friday could be the day to make that happen. You can beat out your competition and capitalize on the holiday rush by tailoring your social media marketing strategy specific to this time of year. Here are some tips to optimize your campaign for the holidays.

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Molly Ebert
Tips to Use Instagram as a Marketing Tool!

Businesses from every industry have found success on Instagram. While these brands make marketing through this social media platform seem easy, many brands don’t have the same kind of beginner’s luck. Thankfully, a company with the right social media marketing strategy can use Instagram to their advantage. Read on for eight ways to make Instagram marketing work for your brand.

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Molly Ebert
Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

A common question in Instagram marketing circles revolves around hashtags, and whether they should be placed within your main caption, potentially cluttering your messaging, or in the first post comment, giving you a cleaner look, but, potentially, at the expense of reach.

But is that true, does placing your hashtags in the first comment reduce your post reach? 

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Molly Ebert
Best Practices For Customer Service On Social Media

There’s no denying that the growth of social media interactions between brands and consumers has been explosive, especially over the past five years or so. With 70% of Americans using social media, many consumers have hung up the phone, stopped writing emails and turned to social media to reach out with questions, compliments and, very often, complaints about their experience with a brand or business.

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Molly Ebert
13 Instagram Ad Statistics Every Business Needs to Know in 2019

Instagram’s popularity is impressive, especially when you consider that it launched in 2010, six years after Facebook and four years after Twitter. Once just a simple photo-sharing app, Instagram is now a branding powerhouse, with ads, Stories and other unique features that appeal to marketers and their audiences. Ads were not part of Instagram’s platform from the start – they were first offered in late 2013 – but they’re now an integral part of marketing strategies around the globe.

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Molly Ebert