It's now 102 days till Christmas, and while 2020 hasn't left us with much to celebrate, and it's looking like Christmas will remain challenging, in many ways, people are also looking for something positive, something to look forward to. And for many, Christmas, and the holiday period, will still be a key celebration.

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The social media space is always evolving, and this year, it's seen significant growth due to our in-person social interactions being restricted, and people seeking alternative ways to stay in touch with the wider world.

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Are you looking for ways to increase traffic to your business website? Want to know how to get more of your social media followers onto your site?

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Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely, sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

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Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience. These three kinds of social media marketing should be on your radar if you want to stay current and competitive.

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Attention to detail is the difference between 'good' and 'great', and when you're competing with so many other businesses on social media, you need to aspire to the latter, in everything that you do.

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New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.

However, social media is here to stay. According to Instagram, there are more than one billion active users monthly and more than 500 million Stories active every day.

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Facebook has published a new collection of key tips on how advertisers can maximize engagement with their brand messaging through smaller tweaks within their copy that can have a significant impact.

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We’re right in the thick of summer – but social media planners don’t get to take a vacation. Rejoice, fellow marketers – Cave Social has put together another list of social media content ideas for the month of August. Read below to get ideas for both monthly and daily happenings in August. And enjoy the sun!

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At some stage, all social media managers will have to deal with negative comments on their brand Pages or posts.

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Social media is one of the most dynamic elements of modern marketing. What works for social media reach and relevance can change by the hour, let alone the day. But while trends shift organically based on news, popular culture and viral blips in the social stratosphere, the key to long-term effectiveness is to build social media practices on a foundation of common sense philosophies and actions that can support additional guidance reflecting current events.

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Social. Media. These two words have made you either jump for joy or curl up in a fetal position in your pajamas at the overwhelming nature of these platforms. Either of these reactions are probably the reason you’re here: either you love everything about social media or the mere thought sends you into a panic-induced sweat.

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Are you looking for ways to increase engagement on social media? Want to get more people liking and commenting on your posts?

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As you've probably heard, video is the best performing content type on Facebook, consistently outperforming text and image posts by a significant margin.

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Need some creative June social media ideas for 2020? Look no further. This post is jam-packed with Social Media Holidays for the month of June. We've got social media ideas, video ideas, GIFs and more for you!

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Are you using the right-sized images for your social media profiles?

Using images which don't meet the requirements of each platform can impact your brand perception, with pixelated and low-quality visuals making you look unprofessional or not up to da

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Looking for ways to up your Twitter game?

This week, Twitter's Customer Success team has provided some key tweet tips to help maximize your brand's presence on the platform.

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Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.

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Need some May Social Media Ideas? In this post we share a packed list of Social Media Holidays for May in 2020, with bucketloads of social videos, GIFs and more! You'll never run out of May content ideas again!

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